Analysing a Company’s External Environment

This course will teach you how to significantly increase the chances of business survival and plan for uncertainty

Learn how to use external environment analysis to:

Determine dominant economic features using PESTEL analysis
Evaluate the sources of competition in your industry using Porters Five Forces of Competiton
Understand the factors that are driving change in your industry

Plus, how to:

Establish the market positions of competitors using Strategic Group Analysis
Establish the Key Success Factors in an industry to guarantee success
Summarise your analysis and establish a solid Industry Outlook

Businesses that navigate with certainty increase their chances of survival tenfold. By the end of the program you will:

Have the skills and the templates to understand the external factors that influence profitability of a business
Have the training and templates to be able to clearly articulate the Key Success Factors required in an industry to be successful.
Have the confidence to evaluate changes in an industry and focus on future impacts of environmental factors.
Have the templates and knowledge to determine the position of key competitors and craft effective offensive and defensive strategies.