Introduction
Whether you are running a business or want to become a small business consultant, charting the course of a business is a serious task. Every business, regardless of type or size, must have a clear picture of where it is headed and how it is going to get there. Equally, planning and navigating uncertainty is the new business norm. In this course you will learn the fundamentals about strategy and strategic management to gain advantage over competitors.
Learning Outcomes
By the time you have reached the end of this short course, you should be able to:
- Understand the strategic position of a business
- Make strategic choices for the future of a business
- Turn strategy into action for long term business growth
- Analyse your company’s external environment using PESTEL analysis
- Determine the strategic capabilities of your company using SWOT analysis
- Effectively communicate the Purpose, Mission and Objectives of your company
What’s in this course?
Chapter 1: Introduction to Strategic Management. This chapter is made up of two lessons. It introduces to the core elements of Strategy, the vocabulary used in strategic management, and the definition of Strategy..
Chapter 2: Levels of Strategy. Every business operates with four distinct levels. The chapter is made up of three lessons and introduces the three levels of strategy making. You will learn about Strategic Management and Operational Management before and finishing the lesson with an understanding of the elements of strategic management.
Chapter 3: Aligning Strategy to the Company’s External and Internal Situation. This chapter is made up of three lessons. You will learn how to determine the strategic position of a company using tools such as PESTEL analysis, the strategic choices that company’s have and then the fundamentals of putting strategy into action.
Chapter 4: Strategic Development. The chapter is made up of four lessons. It teaches you about the three processes of strategy development, the five different contexts for strategy, the challenges of strategic management and finally you will learn about the ethical test of a company’s strategy.
Chapter 5: Test Your Knowledge: At the end of this course, you will be given an online quiz made up of multiple choice questions. To Pass this course, you will need to achieve a minimum of 80%.
