Most high performing company’s understand the imperatives of setting stretch objectives – over and above their strategic objectives. Setting stretch objectives promotes more effective overall business performance because these targets:

  1. Increase the company’s innovativeness
  2. Place increased levels of urgency for improving financial performance and competitiveness
  3. Prevents internal inactivity and acceptance of the status quo.
  4. Enables the firm to be intentional with its decisions and focused on its actions it’s time to consider Stretch Objectives in your business.


Where does customer loyalty come from?

Thinking about those brands that we purchase from over and over, even when there are cheaper options out there – why do we stay loyal to a particular brand, product or service? Often, the reason we stay loyal to brands is because of their set of values and mission. The best brands strive to combine physical, emotional, and logical elements into one exceptional customer — and employee — experience. This mission statement is truly inspiring.

Does your mission statement inspire?




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